Why I Call Myself a Design Thinking Practitioner (and Not a UX Designer)

Over the past three days, two people have mentioned that, based on how I have tackled my projects, I seem more like a UX Designer than a design thinking practitioner. Although I appreciate the sentiment, I don't fully identify with that label.

As someone with a business-oriented background, I've integrated design thinking into my work to promote innovation and address complex problems. However, I acknowledge a significant distinction between applying design methods and being a professional designer. For instance, UX Designers dedicate years to refining user experiences, perfecting design skills, and mastering the tools of the trade.

For me, it's about respecting their expertise and craft. It's similar to following a recipe from a top chef—I might prepare a great meal, but that doesn't make me a chef. Similarly, while I apply design mindsets and approaches in work, I refrain from claiming the title of UX Designer out of respect for the depth and expertise that the role entails.

Speaking of chefs, we once organized a group of soon-to-be Design Thinking coaches for a cooking class just to share the analogy that mastering design thinking is like learning how to cook. It is both an art and a science; the science part is easy to learn, but mastering the art takes years. Just like cooking, you can follow the recipe, but sometimes your food doesn't taste as good as the chef's.

Anyway..., back to the topic.

Design thinking is a mindset that I actively use. It shapes how I tackle various challenges—with empathy, creativity, and iteration. It's less about the aesthetics and technicalities of user experience design and more about problem-solving from a broader, human-centered perspective.

While theres overlap between these approaches, I believe my role involves guiding teams through innovation rather than focusing on the specifics of UX.

Ultimately, it's not about the title but the value we offer. Design thinking has enabled me to make a positive impact in my work, and I continue to hold deep respect for the essential and specialized work that all Designers contribute. And folks, that is why I call myself a design thinking practitioner, and not a UX designer.

I'm curious to hear what you think.

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[About the Author]

Jentz has a deep background in innovation and design across Europe and Malaysia. Committed to enhancing design practices, Jentz aims to help position Malaysia as a hub for creative and impactful solutions. Join him in exploring the potential of design thinking to tackle immediate challenges and inspire transformative change and innovation.